We are grateful to our signature sponsors, Pepsico, Sara Lee and VISA, and to our partners New American Dimensions, who have made possible the undertaking and completion of this study. It is not viable to address all the findings and conclusions of this in-depth review into Latina shopper behavior in a single blog or publication. To […]
In the NY Times article published Saturday, January 14, “For many Latinos, Racial Identity is more Culture than Color” the author, Erika Lubliner reports that Cultural Identity is the main self-defining difference between Latinos and Non-Latinos living in the U.S. today. We strongly applaud the NY Times for contributing to the clarification of this matter because […]
In a matriarchal culture such as ours, the family dynamics in Hispanic homes revolve around mamá or mami, abuela, tía and nena*. Opportunities abound for brands that address the needs and desires of these Latina shoppers: She is the gateway to the larger Hispanic family unit; she is the decision maker in the household and […]
