Mari Provi Flórez

Cultural Intelligence Lead

fullsizeoutput_2762Many descriptive words come to mind when describing Mari Provi Flórez as a professional: curious; well-rounded; thought leader; thorough. Add to that all the passion you can possibly imagine for learning and understanding cultural motivations. And then, we must acknowledge the sharp smarts that earned her key positions among some of the most demanding ad agencies in the world for some of the greatest global and national brands.

As associate planning director, Mari’s work at Grey was exemplified by deep insights discovery and account planning for brands like Pantene, Olay and Cover Girl, ensuring strategic focus and unveiling opportunities through learning plans, prime prospect profiling, landscape/equity assessment, innovation and product development. In prior account management positions with other leading agency Y&R, Mari had the opportunity to manage regional accounts like Citibank, AT&T and United Airlines in Latin America by leveraging her regional experience with Gems International TV.

This professional journey on more than one occasion crossed paths with that of Jackie Bird’s own career path. What began as a work relationship eventually turned into a great friendship and ultimately, to a meeting of the minds and a desire to collaborate on areas of common interest such as network building, Latina empowerment and content development.

At Redbean Society, Mari leads the discovery, immersion and innovation practices to help clients enrich their understanding of crosscultural trends among women. As the Miami resident expert, Mari also brings to bear her many relationships among Hispanic media and celebrities to help clients extend their brands among Latina consumers.