A topic of animated conversation at a recent lunch with industry peers, we commented that there’s a clear and undeniable trend among media channels toward culturally-relevant stories that more authentically reflect real life for millions of cross-cultural Americans. Then, an interesting article appears in Sunday’s NY Times, Smaller Screens, Truer Colors – Why Diverse TV […]
It’s International Women’s Day and in spite of all advances of the past 40 years by and for women, in the U.S. we still need to call out a date to remind everyone of the contributions women make every day to our families and communities, our labor force and the world at large. Coincidentally, or […]
On #SuperBowl night @RedbeanSociety tweeted in support of @Always #LikeAGirl campaign because this ad definitely struck a chord on a sensitive and important topic, that of girls’ self-esteem. As we continue to track public response, it’s rewarding to see the overwhelming evidence of support for @Always, at over 20,000 followers on Twitter and over 55 […]
The American Dream Is Alive And Well For Affluent Latinas At 34% of the 15 Million Hispanics that earn between $50 and $100,000 per year, Affluent Latinas are a market segment that deserves the attention of all brands, from CPG to Luxury products. Not only is this a sizable market but it is surely one of […]
The Ins And Outs Of Implementing An Integrated Marketing Plan More than 20 years after “integrated marketing” became a buzz word across industry sectors, CMO’s and CEO’s often continued to struggle with this proven driver of ROI. In my view, this results from a misunderstanding of the concept and ultimately, poor implementation. In the highly […]
Ever been on the road driving from one point to another, thinking of all your to-do’s and you miss the exit? @#^!! On perfect cue, your GPS immediately rises to the challenge and makes the ominous statement “Reconfiguring route”. This also happens in real life more often than we’d like. We all have an internal […]
In the NY Times article published Saturday, January 14, “For many Latinos, Racial Identity is more Culture than Color” the author, Erika Lubliner reports that Cultural Identity is the main self-defining difference between Latinos and Non-Latinos living in the U.S. today. We strongly applaud the NY Times for contributing to the clarification of this matter because […]
