In late 2008, I made a life-changing decision. I walked away from an excellent and promising career at WPP/GREY; I risked a healthy 6-figure salary, benefits and bonus plan; and left behind an amazing team of people. All in pursuit of freedom and happiness, with a...
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it...
Over the past few years advertisers and agencies alike have been plagued with numerous issues that have affected mutual trust, revenue growth and brand communications. This has led many companies to set up their internal capabilities to create and produce brand...
6 seconds? 15 seconds? A movie? Animation? There have never been more opinions flying around on what brand video needs to succeed. The Drum, in association with JW Player, invited industry experts to a panel discussion to look at how the world of video is evolving and...
Procter & Gamble Co. is launching a sort of online personality test called HairCode. It aims to match people to its roughly 120 products by hair type, and to connect those types to each other on social networks. (So people with fine, wavy hair, say, can share...
