More than half (52 percent) of internet users subscribe to at least one over-the-top (OTT) media service, according to OpenX's "2019 Consumer OTT Report." It’s an active and important part of consumers’ daily media consumption. And it must be equally important to...
As digital users continue to favor video content, major marketers like P&G are embracing the opportunity of streaming new formats
Life has its twists and turns but important things happen when you are free to choose.
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it...
In-house capabilities present both opportunities and challenges for companies. In the era of content, what the world needs now are experienced and multi-faceted strategic thinkers, creators and facilitators.
Procter & Gamble’s in-house agency has taken over a larger share of its media business in the US as the world’s biggest advertiser ups efforts to streamline its agency roster and marketing spend. According to AdWeek the FMCG giant carried out an internal bid...
6 seconds? 15 seconds? A movie? Animation? There have never been more opinions flying around on what brand video needs to succeed. The Drum, in association with JW Player, invited industry experts to a panel discussion to look at how the world of video is evolving and...
La publicista Jackie Bird fundó recientemente la empresa Contenthood, con la que desarrolla contenido digital variado para las marcas. (Luis Alcalá del Olmo) Al pautar contenido pagado en vídeo, los primeros tres segundos son cruciales para captar la atención del...
Over the weekend, New York Times reporter Jenna Wortham had a question for New Yorkers on Twitter: What is the most “that’s so new york” moment? My personal favorite was this pigeon, who clearly mugged a guy: this; pic.twitter.com/XnHPBrubo3 — pharaoh (@afrozip)...