Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two...
La publicista Jackie Bird fundó recientemente la empresa Contenthood, con la que desarrolla contenido digital variado para las marcas. (Luis Alcalá del Olmo) Al pautar contenido pagado en vídeo, los primeros tres segundos son cruciales para captar la atención del...