Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two...
Over the past few years advertisers and agencies alike have been plagued with numerous issues that have affected mutual trust, revenue growth and brand communications. This has led many companies to set up their internal capabilities to create and produce brand...
Procter & Gamble’s in-house agency has taken over a larger share of its media business in the US as the world’s biggest advertiser ups efforts to streamline its agency roster and marketing spend. According to AdWeek the FMCG giant carried out an internal bid...
La publicista Jackie Bird fundó recientemente la empresa Contenthood, con la que desarrolla contenido digital variado para las marcas. (Luis Alcalá del Olmo) Al pautar contenido pagado en vídeo, los primeros tres segundos son cruciales para captar la atención del...
Nike – ‘Colin Kaerpernick – Just Do It’ Nike stoked controversy when it revealed an ad starring NFL quarterback Colin Kaepernick. Created by Wieden+Kennedy, it featured the American footballer alongside the strapline: ‘Believe in something. Even if it means...
If there was a marketing mantra in 2018, it was probably: ‘We put our customers at the heart of what we do.’ It is a cosy, magnanimous claim that speaks well to the boardroom and earns nods in conferences. But under a warm spotlight, the promise often fizzles into...
