More than half (52 percent) of internet users subscribe to at least one over-the-top (OTT) media service, according to OpenX’s “2019 Consumer OTT Report.” It’s an active and important part of consumers’ daily media consumption. And it must be equally...
Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two...
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it...
Over the past few years advertisers and agencies alike have been plagued with numerous issues that have affected mutual trust, revenue growth and brand communications. This has led many companies to set up their internal capabilities to create and produce brand...